BetMGM launches Bragg Gaming’s content in Michigan

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BetMGM and Bragg Gaming Group have formed a partnership that sees the latter’s content go live on the operator’s online casino platform in Michigan. 

Under the terms of the deal, Bragg’s proprietary content including Egyptian Magic from its Atomic Slot Lab studio as well as new titles from its partner studios go live on BetMGM in the state. 

It ensures that the two companies grow closer ties with each other after Bragg’s remote gaming server technology went live with BetMGM earlier in the year. 

Moreover, Bragg’s Spin Games studio and BetMGM have had a relationship ‘for several years’ which spans several states including New Jersey and Pennsylvania.

Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, said: “We have placed an emphasis on expanding our existing relationships with North American igaming operators to include content from the new proprietary studios we launched this year, as well as exclusive games from our latest third-party studio collaborations. 

“This new launch with BetMGM further expands on our successful execution of this strategy, which we expect will help drive consistent, long-term growth. 

“We are pleased to build on our existing relationship with BetMGM and look forward to providing them with content that helps them continue engaging with their existing players at high levels and attract new players.”

This deal marks another landmark moment for Bragg, which has gained momentum in the last 12 months. 

Last week it confirmed a deal in New Jersey with Rush Street Interactive, whilst it also rebranded its Spin Games studio to ‘Bragg Reno’ to create a consistent global Bragg brand.