Caesars Entertainment has expanded its responsible gambling awareness initiatives, inviting New York University graduates to participate with its creative team ahead of the fixture between the New York Rangers and Philadelphia Flyers.
Raising awareness of RG across New York State, Caesars’ marketing department and corporate responsible gaming team briefed grads about business strategy, with discussion surrounding the firm’s priority goals related to responsible gaming.
Students have been assigned to work on their own responsible gambling marketing plan to be presented to the Caesars Sportsbook team at the end of the current semester.
This week, the students checked in with Caesars to discuss their ideas and experience the brand away from the classroom at the New York Rangers game.
“Mobile sports betting is an increasing part of the sports-entertainment ecosystem in New York and across the country. Maintaining our position as a premier betting option requires constant innovation and new ideas,” said Jeff Gonyo, VP of Advertising, Creative and Content for Caesars Sportsbook, who joined the event on Tuesday.
“Engaging with these students allows us to share a bit of our business and career experience – while giving us a chance to hear what platforms and messages are breaking through to their generation.”
This initiative makes up part of Caesars’ wider responsible gambling goal, which remains as: “Caesars Entertainment wants everyone who visits and gambles at its gaming facilities and online to do so for the right reasons – to simply have fun.”
Using an evidence-based approach with scientific backing, Caesars has pledged a three-decade commitment to RG which began with funding the US’ first toll-free national problem gambling helpline.
Furthermore, the company uses several RG tools within the Caesars Sportsbook app, including jurisdictionally-based limit options, including spending limits, deposit limits, daily time limits, and cooling-off periods.
“Responsible gaming awareness is core to Caesars Sportsbook’s identity, and it is the focus for our Real World collaboration with NYU,” added Daniel Isenberg, Creative Director, Caesars Sportsbook.
“When you speak to these students, it’s clear they take their project seriously and have given real thought to effectively communicating our Responsible Gaming message to the audience that needs to hear it.”