USAbility has added sports betting experience to its newly formed advisory board with the appointment of industry veteran Joe Asher.
Currently the President of Sports Betting at IGT, Asher joins the advisory board in a non-executive capacity and as a shareholder.
In this role, USAbility will seek guidance from Asher on how to continue to better provide its compliance, product, and project delivery advisory services to gambling companies across the world.
USAbility offers expert advice in the areas of regulatory compliance, product, operational readiness, trading and risk strategy, platform and technology migrations, vendor selection, market and competitor analysis, and more.
Asher commented: “USAbility has a solid track record and substantial expertise in many aspects of online gambling and sports betting, from licensing and product certification to delivery and product launches.”
As well as his current role at IGT since 2021, Asher has also been the CEO of William Hill US following its purchase of Brandywine Bookmarking, where he was also President and CEO.
“I have worked with the USAbility team going back to 2018-19 when they worked with William Hill US on the complex migration program that enabled the launch of the Liberty platform in New Jersey,” stated Asher.
“This sort of work is inherently difficult, but it was done successfully thanks in large part to their expertise.
“I’ve always been careful about the companies with which I work, but after a lengthy process decided to join the USAbility Advisory Board and take an ownership interest in the company. I’m confident we will be able to grow their already successful business.”
Avi Howard, CEO of USAbility, added: “We’re truly delighted to welcome Joe Asher to the Advisory Board. Joe is an industry hall-of-famer and a successful entrepreneur with unparalleled knowledge, experience and network.
“Our work together in the past means that Joe benefitted from our services during one of the most complex platform migrations in the post-PASPA era.
“The industry is going through a significant phase of consolidation, where the need for our expertise in technology migration, business integration and digital transformation is at an all-time high.
“As an industry leader with such a unique prior experience with us and in his current role at IGT, Joe is exactly what we need to continue growing at the pace we have become accustomed to. We look forward to achieving great success together.”
