SharpLink Gaming has launched 15 new state-specific affiliate marketing websites to help deliver players to its sportsbook and casino partners in each respective market.
The company has noted the state-specific domains will help “attract, acquire and drive local sports betting and casino traffic,” to its licensed sportsbook and casino partners in each respective state.
The 15 states SharpLink has launched an affiliate marketing website in are: Arizona, Colorado, Iowa, Illinois, Indiana, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming.
Every website will feature key highlights, sports betting offers, and special promo codes for the company’s sportsbook partners in each state.
Websites in the legal igaming states of Michigan, New Jersey, Pennsylvania, and West Virginia will also have similar content relating to SharpLink’s online casino partners.
Rob Phythian, SharpLink CEO, stated: “We pursued and completed the acquisition of FourCubed in late 2021 with an end goal of replicating and scaling its proven playbook for success in affiliate marketing for the European poker market.
“FourCubed’s Tori Roberts – now SharpLink’s Vice President of Affiliate Marketing – is leading SharpLink’s Direct-to-Player (D2P) strategy carefully architected to achieve meaningful sports bettor and igaming engagement and to deliver new user traffic and acquisitions for our valued partners.
“The launch of our new D2P web properties represents the first phase of our audience aggregation plan in the US by SharpLink. Looking ahead, we fully expect that the construct of our ultimate D2P platform will serve as a foundational revenue channel presenting exponential growth opportunities for our Company well into the future.”
In preparation for sports betting to go live in several other US states, SharpLink has plans in place for Maryland (due to legalize sports betting in November 2022), Massachusetts, and Ohio (both set to launch sports betting markets in January 2023).