Enteractive has strengthened its B2B team with the appointment of Faye Williams to the role of Head of Account Management.
Reporting to Chief Business Officer Andrew Foster, Williams brings more than seven years of igaming and sports betting experience to the retention and engagement services provider, having previously worked for Betfair, Betsson, and GiG.
“I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world,” commented Williams on her appointment.
“It’s a hugely important period at the moment, with the United States upping the ante for everyone in the sector, and I look forward to helping the company drive more active players for igaming brands worldwide.”
The appointment of Williams comes as Enteractive expands its retention and reactivation services into the US and other regulated global markets.
“In 2022, Enteractive has seen remarkable growth with both new clients coming onboard and entrance to new markets around the world, most notably in North America,” noted Foster.
“With Faye’s extensive experience in the iGaming sector, this is an important appointment for our B2B team, supporting our business growth into 2023 and beyond.”