nVenue, a sports betting and technology company, has added NBC Sports analyst Matthew Berry to its advisory team.
Berry will advise nVenue on trending player props and developing markets, as well as supporting the future of watching and betting in real time.
Commenting on his new role, Berry said: “I’ve always believed in the value that nVenue’s technology brings to the table for fans.
“I’ve made a career out of giving advice, and I look forward to sharing the many learnings of my career in sports with the team. I believe micro-betting will be the next big way for fans to engage with sports, and nVenue’s technology expertise is taking this to the next level.”
Alongside the addition of Berry to its advisory team, nVenue is also launching NFL micro-betting markets on its NextPlayLive API.
The offering will see “historical sports data layered with live data inputs from the field to quickly and accurately generate probabilities of outcomes for each play of a football game”.
“Matthew has been tremendously helpful in his advisory role for nVenue,” stated Kelly Pracht, CEO and Co-Founder of nVenue.
“He has encouraged us to be creative with our markets and think intentionally about the future of micros. We look forward to collaborating with him to showcase millions of NFL micro-bets to fans each year.”
The launch of NFL micro-betting follows the success of nVenue’s partnership with Major League Baseball, in which it provided predictive analytics for Friday night MLB games on Apple TV+.
Earlier this year, nVenue added Yahoo Sports’ General Manager Geoff Reiss to its board of directors.
