BETEGY has announced the appointment of Phil McIntyre as its new Executive Vice President of North American Sales.
McIntyre will lead the company’s commercial development and strategy for its automated sports data services and solutions in the US and Canadian entertainment sectors.
Previously a consultant for BETEGY, McIntyre now joins the firm’s senior management team as it begins the next stage of its corporate development having secured the financial backing of Malta-based venture capital fund Yolo investments.
“I’m extremely grateful for the opportunity and excited to join a strong team of innovators and complement it with everything I have to bring aboard,” commented McIntyre.
“The past three years with BETEGY has been a great success, and I look forward to the new challenges and milestones to reach together.”
McIntyre’s past TV and media sales executive experience includes being a former Senior VP for Nexstar Digital and a Business Development Consultant for the digital media agency SmithGeiger.
His proven commercial experience was highlighted by BETEGY having won the campaign accounts of major US media firms including CBS, Univision, Sony Entertainment, Sinclair, CNN, Bloomberg Television, Comcast, ESPN, Starwood Capital and Hearst.
“Phil has been a consultant and great supporter for BETEGY for a few years now, and we are thrilled to finally have him on board,” added Alex Kornilov, CEO at BETEGY.
“His unique expertise helped companies leverage research and data for both brand development and visual optimization across digital, mobile, social, multi-screen, ecommerce and even the world of VR.
“This is exactly what we are set to do at BETEGY, and with serious plans to disrupt the future of sports and gaming, we’re fully confident that he’ll be able to help the largest global brands capitalize on our technology.”