Fifth Street Gaming Digital’s new JefeBet platform is set to release a new loteria game in a bid to address the ‘drastically under-served’ Latin and Hispanic communities in the US.
Built in partnership with Plan A Technologies, the proprietary, free-to-play game is designed as a ‘hybrid’ of loteria – played in Latin and Hispanic communities for nearly 150 years – and Keno, and will be made available to play on both iOS and Android platforms.
Slated for release this fall, the game is scheduled to launch during National Hispanic Heritage Month.
“The Latino and Hispanic communities in the US have been drastically under-served for decades, particularly so with gambling, entertainment, and media products,” said Seth Schorr, CEO of FSG Digital.
“This is why we’ve created JefeBet as the premier gambling and entertainment platform for tens of millions of people that identify as Latino or Hispanic in the US.
“The launch of the Loteria game is the first of many announcements and initiatives aimed at expanding our footprint beyond Las Vegas, in an effort to provide real value and authentically developed products to an expanding mainstream audience.”
FSG casino properties, the Silver Nugget and the Lucky Club, are the only two properties in the US to operate loteria on-site.
“We’re really excited to be working with JefeBet on putting this game together,” added Aron Ezra, Chairman at Plan A Technologies.
“It’s going to be a fun, fast loteria experience that will get better and better over time as we keep adding features and new play mechanics.
“We’re grateful to our partners at JefeBet for their vision in bringing this experience to life and providing a modern way to experience this classic game.”
