Gambling tech firm Playtech has agreed a multi-state partnership with 888 Holdings which sees the former supply its live casino and RNG content to 888casino.
Beginning in New Jersey and expanding to other states, the deal sees both companies further their business interests in the US, which is a mutual strategic objective.
Shimon Akad, Playtech Chief Operating Officer, said: “I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the US Live Casino is Playtech’s newest proposition to the US market, giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.
“We are proud to be supporting 888casino in delivering the very best online entertainment experience to its U.S. audience and we look forward to continuing this successful partnership with a market-leading operator.”
This new deal expands upon previous agreements with 888casino where Playtech delivered its live casino and RNG content to the operator in several other legal and regulated markets.
For 888casino, the deal ensures that it has a more competitive igaming offering for players, providing a wide portfolio of content as it rolls out into more US states.
Howard Mittman, President, 888 US, added: “We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US.
“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”