Bragg Gaming appoints Yaniv Sherman as new CEO

Bragg Gaming has appointed Yaniv Sherman as its new CEO, bringing to the role more than 20 years of experience in leading global gaming teams.
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Bragg Gaming Group has appointed Yaniv Sherman as its new CEO, bringing to the role more than 20 years of experience in leading global teams across the gaming industry.

Sherman will begin work on July 1, 2022. The company also announced that his appointment marks the conclusion of the board of directors’ review of strategic alternatives.

Commenting on Sherman’s appointment, Bragg’s Chairman of the Board, Paul Godfrey, said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer.

“His extensive industry experience and a strong record of success, including many years of senior management leadership and accomplishments for a leading global igaming operator, makes him ideally suited to lead the Company’s ongoing execution of our successful growth initiatives.”

Godfrey added that the Sherman will help Bragg expand its presence across the North American online gaming market following its acquisition of Spin Games.

Sherman joins Bragg from 888 Holdings, where he served as Senior Vice President and Head of US from 2018 to 2021. Here, he led the joint venture between 888 and Sports Illustrated, signed partnerships with Caesars Entertainment and the Delaware Lottery, and developed their US customer support and online marketing teams. 

In addition, Sherman has also previously headed Dragonfish, 888’s bingo-focused B2B arm, facilitated its divestment in 2021 and served as SVP and Head of Commercial Development from 2017 to 2020.

Sherman stated: “I am honored and excited to join Bragg’s strong and deep leadership team and help drive the company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated igaming markets since the beginning of 2021.

“In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products, and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners.

“I am very much looking forward to working with Bragg’s board, management, and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”