Sportradar’s Synergy Sports agrees to technology deal with Haarlem Baseball Week

Sportradar's Synergy Sports has sealed a multi-year deal with Haarlem Baseball Week, a bi-annual international baseball tournament in the Netherlands.
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Synergy Sports, a division of Sportradar, has sealed a multi-year deal with Haarlem Baseball Week, a bi-annual international baseball tournament in the Netherlands also referred to as ‘Honkbalweek Haarlem’ (HWH).

The agreement will see Synergy Sports exclusively offer its technology products and services to players and teams taking part in the week-long invitational tournament. 

The partnership will cover the next five editions of the event through to 2030, beginning with this year’s competition that will be held from July 8-15 at the Pim Mulier Stadium in Haarlem, Netherlands.

Guus van Dee, Haarlem Baseball Week Chairman, commented: “We are very happy that we could sign our dream line-up for this special edition. 

“We welcome them from all over the world. The partnership with Synergy Sports is a new enrichment for our level of organization.”

At each HWH tournament, Synergy Sports will record video content and gather and produce stats through their camera systems, providing advanced video scouting services from all games played.

Participating teams will also be supplied with video database tools to help with game preparation during the tournament and to access key data and analysis related to player and team performance.

Celebrating the 30th-anniversary edition of the tournament, HWH has already announced several participating national teams for this year’s event including The Netherlands, United States, Italy, Japan, Curaçao, and Cuba.

Matthew Lawrence, Senior Director of Baseball, Synergy Sports at Sportradar, stated: “Haarlem Baseball Week is an iconic international tournament and the addition of the advanced technological capabilities of Synergy Sports ensures its continued prominence on the global baseball calendar, while continuing our mission of providing the tools and resources that enable athletes and coaches to compete at the highest level.”

Earlier this month, Sportradar earmarked its US revenue growth as a highlight of Q1 trading, despite growing operational expenses taking a hit on the group’s bottom line.