Betegy, a sports data and automated content provider, has appointed marketing veteran Eugenie Golovina as its new Chief Marketing Officer.
Utilizing her extensive marketing experience, Golovina will lead Betegy’s continued growth across the US and Europe on the back of its marketing solutions already being deployed in the US with ShotTracker, World Series of Poker, PokerGo, and EsportsTV.
In her new role, Golovina will have a particular focus on the continued US expansion through broadcast, casino, and fantasy sports, where the firm already powers content and engagement for Yahoo Sports and ESPN.
Alex Kornilov, CEO at Betegy, commented: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.
“It is a period of significant upscale for us, and we will always have space for hard-working, forward-thinking employees. We look forward to a number of exciting announcements in the near future and continuing our upwards trajectory.”
Golovina’s past marketing career spans more than a decade across multiple verticals, as she has held roles with Jaguar Land Rover, Turkish Airlines, and Philip Morris International.
She most recently worked as a Director of Global Comms for JKR Investment Group, an investment fund geared towards the IT, EdTech, logistics, and tech entertainment industries. Here, she oversaw the positioning of the fund’s portfolio companies and will continue her partnership with the company as a consultant.
Commenting on her new role, Golovina added: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.
“As a true disruptor in the industry, Betegy is an incredibly ambitious brand, and I feel privileged to be a part of the continuing growth of the company. There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”