Glitnor Group invests in Time2play to strengthen US expansion

Glitnor Group has made a seven-digit investment and now holds the majority of the North American-focused affiliate, Time2play.
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Glitnor Group, whose lists of brands include Lucky Casino and Swintt, has made a seven-digit investment and now holds the majority of the North American-focused affiliate, Time2play. helps US bettors find the perfect wagering website that fits their needs by providing informative and unbiased reviews of North American-focused online gambling platforms.

The affiliate site doesn’t allow operators to influence its rankings and secure favorable positions by paying more for their listings. This means its users only ever read measured reviews, curated by a team of informed Time2play users and experts.

The US operator overviews provided are transparent and data-driven, allowing users to select the services that offer them the best long-term value without additional outside influence.

David Flynn, CEO at Glitnor Group, commented: “Glitnor Group has always been very open about its ambitions to become the most entrepreneurial and fastest-growing business group in the igaming industry – and our investment in is further proof of how serious we are about making in-roads in the hugely significant North American market.

“Time2play is run by a highly experienced team of industry experts and will provide informative, unbiased content that will help drive growth for the wider group. We’re excited to work with such a key player in the industry and are looking forward to a long and successful partnership with them.”

Glitnor’s collaboration with Time2play comes as part of the recent acquisition of affiliate platform KaFe Rocks, the group’s first foray into the lead generation space.

“Teaming up with an organization the size of Glitnor Group is testament to the great work Time2play has been doing in the North American igaming market and I firmly believe that together we can provide an even more valuable resource for all bettors in the US,” added Alexander Korsager, Co-Founder of Time2play.

“It’s clear that Time2play and Glitnor hold a shared vision for growth that focuses on empowering customers to make more informed choices about their online gambling, and I believe by working closely together we’ll be able to achieve our goals for expansion as the market continues to open up.”