PointsBet has appointed Brett Jackman as the new Vice President of Strategy for PointsBet Canada.
Reporting to PointsBet Canada CEO Scott Vanderwel, Jackman brings nearly 15 years of strategy and transformation leadership experience to the position.
In previous roles, he has advised large North American businesses on their growth strategy initiatives and top priorities, including new market and product launches, enterprise transformations, and M&A.
Commenting on his new role, Jackman said: “The opening of the regulated igaming market in Ontario represents one of the most exciting business opportunities within Canada in recent memory.
“As the industry collectively continues to build, we know this space will soon touch so many Canadians from coast to coast to coast. I look forward to playing a role in ensuring that PointsBet Canada capitalizes on this incredible opportunity and delivers a truly authentic and differentiated product experience for Canadian sports fans.”
Jackman previously worked for Rogers Communications (RCI) as its Senior Director of Corporate Strategy. He served RCI as a top strategic advisor and thought partner to senior leadership while supporting long-term strategy across its core business units.
He helped RCI’s efforts to bring high-speed connectivity to underserved rural and indigenous households across Ontario and Atlantic Canada, and he played a key role in the firm’s $26bn acquisition of Shaw Communications.
“Brett’s expertise and vision will be absolutely crucial in helping shape PointsBet Canada’s priorities as we forge further ahead into the budding sports betting landscape,” added Vanderwel.
“As our commitment so far has shown, PointsBet Canada has big ambitions, and I am thrilled to have Brett alongside us moving forward to help shape and drive our growth agenda, building upon the strong foundation we’ve assembled thus far.”
Earlier this month, PointsBet Canada agreed to a comprehensive partnership with US Integrity (USI).
Through the deal, USI will provide integrity monitoring services to PointsBet Canada via its proprietary dashboard, analyzing dozens of data sets to proactively identify irregular contest-level, officiating, and wagering patterns.