B2B internet gaming solutions provider GAN has launched an igaming and sports betting platform titled PlayEagle.com for the Saginaw Chippewa Indian Tribe of Michigan, which owns and operates Soaring Eagle Casino & Resort.
Under the provisions of the agreement, GAN has utilized its GameSTACK technology platform at the Soaring Eagles’ on-site technical infrastructure and has spearheaded the design of the igaming and sports betting front-end web platform.
Furthermore, the firm will take advantage of its patented iBridge Framework to monetize the Soaring Eagle patron database, enabling it to leverage its loyalty program later this year.
Dermot S. Smurfit, President & CEO of GAN, noted: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online.
“This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for Tribal operators: Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State igaming markets such as Pennsylvania and New Jersey.
“The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.”
The previously announced agreement has been extended to ensure that GAN’s marketing services team will fully manage the marketing operations of the platform, employed specifically to drive customer acquisition and maintain a healthy retention rate.
Soaring Eagle is the largest Casino in Michigan, boasting 210,000 square-foot casino premises with thousands of slot machines available for patrons to play.
Melinda Coffin, Chief Executive Officer of Soaring Eagle, added: “We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com.
“GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”