Sportradar has confirmed the acquisition of igaming AI solutions provider Vaix as it seeks to strengthen its position as a leading sporting tech firm.
The two companies have been partners for over two years as Sportradar incorporated Vaix’s technology into its MTS offering, with the acquisition labeled as a ‘culmination’ of that affiliation.
Vaix’s AI technology allows betting and gaming operators to gain an insight on their user bases in order to provide them with a more personalized players experience. Operators could for example automatically give users personalized offers for new bets without manually searching through the players’ betting history.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar, said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization.
“All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Whilst the terms of the acquisition have not been disclosed, it has been noted that it will not affect Vaix’s annual outlook for 2022 which was published in March.
Formed in 2016, Vaix has processed 60 billion transactions into its AI software, creating a personalized experience for its tier one, two and three operators.
Moving forward, Vaix’s AI will integrate into Sportradar’s MTS, something highlighted as ‘increasingly important in the US market’. It will help present Sportradar’s operator partners more effectively engage with their players with more intelligent insights on user preferences.
Andreas Hartmann, Co-founder and CEO at Vaix, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”