Pariplay has added sports betting to its Fusion platform through an integration deal with BtoBet, ensuring that its igaming aggregator has a complete gambling vertical set.
As a result, Pariplay’s partners globally can now integrate Aspire Global’s BtoBet offering quickly through a single API, with a ‘significantly faster’ integration time.
Offering a ‘strategically relevant’ product for online casino operators, Pariplay noted that the integration ensures a ‘fast entry to the sports betting industry’.
Additionally, BtoBet integration allows those that already have sports betting platforms to upgrade the technology and quality of their offerings without significant investment.
Dima Reiderman, Chief Operating Officer at BtoBet, commented: “Pariplay has made huge strides within multiple markets all over the world thanks to its comprehensive content offering. In continuing to provide operators with the best possible experience for their customers without involving costly, time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sports betting solution.
“This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”
This latest deal ensures that Pariplay now offers localized content from over 70 vendors to a network of operators in more than 15 regulated markets across Europe, the US, Canada and Latin America.
Adding a sports betting platform to Fusion means that Pariplay now boasts sportsbooks, casino games, live games, virtual sports and bingo verticals.
Enrico Bradamante, Chief Commercial Officer at Pariplay, added: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop-shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.
“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”