Genius Sports signs streaming distribution deal with Pixellot

Genius Sports has signed an exclusive streaming distribution partnership with AI-Automated video and analytics solutions provider Pixellot.
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Genius Sports has signed an exclusive streaming distribution partnership with AI-Automated video and analytics solutions provider Pixellot.

Under the terms of the new deal, the data, technology, and commercial partner will distribute Pixellot’s camera systems to leagues and federations across more than 100 competitions worldwide. 

Genius Sports will be able to sign agreements with sports that offer TV-quality broadcasts and clipped highlights, automating the production, streaming, and distribution process.

Mark Locke, CEO of Genius Sports, commented: “Providing leagues of every level with a premium live streaming solution is a fundamental pillar of our work with sports partners.

“By expanding our agreement with Pixellot, we will allow more sports to take control of their streaming strategies. Together we will elevate the status and visibility of sports leagues, reaching new and existing fans and sponsors around the world.”

Genius Sports and Pixellot have been partnered since 2020, offering services to select leagues worldwide including the Argentine Football Association, the Croatian Basketball Federation, and the Israeli Basketball Association. 

The new deal expands on that initial collaboration, helping leagues and federations grow their global audience, enhance performance levels and drive new revenues.

“Integrating live video and data with new viewing and analysis options is already impacting millions of fans, athletes, and coaches around the world,” added Alon Werber, CEO of Pixellot.

“This exciting new partnership with Genius Sports brings additional monetization options that will create new long-term revenue streams for sports organizations.”

Earlier this month, Genius Sports announced a partnership with ESPN to deliver an immersive viewing experience for the NCAA Division I Women’s Basketball Championship via live video augmentations and AI-powered tracking data.