In honor of Problem Gambling Awareness Month (PGAM), IGT has launched its ‘Positive Play’ social media project, which is designed to raise public awareness of the annual campaign.
Every Tuesday in March, IGT will profile a different employee and stage a discussion over what responsible gambling and Positive Play means to them, and how their role helps to reflect that.
In addition, IGT has also made a donation to the International Center for Responsible Gaming to extend its support for its lottery research fund and responsible gaming research fund.
“Responsible gaming has been a large part of IGT’s DNA for many years, and the importance of it is instilled in our employees across all business segments through a variety of programs,” commented Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.
“It is through industry initiatives such as Problem Gambling Awareness Month that we can showcase our leadership in this space on a broader scale and bring further awareness to our customers and their players.
“We are pleased with the strides IGT has made in promoting Positive Play within all gaming verticals and will continue our contributions and support of the industry’s most prestigious responsible gaming organizations.”
In October 2021, IGT introduced a new global responsible gaming policy, designed to ‘transparently inform’ stakeholders with regards to its player protections and regulatory compliance mechanisms.