Red Knot, a PR and communications agency specializing in sport, sports betting, and gaming, has appointed seasoned public relations executive, Larry Fink, as its new Vice President of Consumer Public Relations and Communications.
In his new role, Fink will head Red Knot’s West Coast operations from its new Los Angeles office, building its client base and developing a strategy for growth for companies operating in sports, sports betting, and celebrity talent.
Andy Clerkson, Co-Founder of Red Knot, stated: “We are thrilled to be welcoming Larry to Red Knot. He brings with him some terrific clients and adds years of experience, knowledge, and contacts to our team.
“We intend to expand our operations into sport and entertainment, but also have a powerful desire to tell our betting and gaming partners stories to a broad mainstream audience. I worked with Larry when he was first starting out at Access Hollywood and when he was at the Palms in Vegas, and we know he is the best person to lead Red Knot’s West Coast group.”
Fink joins Red Knot from 1on1 PR, a boutique agency which he co-founded and was President for six years. He brings a client list which includes Los Angeles Football Club (LAFC) from Major League Soccer (MLS), OSDB Sports, and Xperience Restaurant Group.
At 1on1, Fink assisted Danny Trejo and Trejo’s Tacos in gaining a foothold in the Southern California restaurant market, as well as bolster Trejo’s TV, radio, and social media presence. He has also represented sports greats Eric Dickerson, Baron Davis, Adrian Gonzalez, and fashion designer and entrepreneur Steve Madden.
Commenting on his appointment, Fink said: “Red Knot is a young, and highly respected company growing quickly in the US, and I am excited to be bringing my ideas, insight, and energy to the team.
“There are so many possibilities for growth in sports betting and gaming, as well as the wider sports industry and I look forward to shepherding the projects our clients are passionately working on and developing.”
Fink began his career at NBCUniversal’s Access Hollywood as a segment and field producer, before joining Palms Casino Resort as an Executive Director of Public Relations. He then was hired by Planet Hollywood International, becoming its Vice President of Public Relations.