Online gambling affiliate brand Bojoko is gathering momentum in its US expansion as it received license approval to operate in both West Virginia and Michigan .
It builds upon the firm’s promising start to operating in the US where it has been offering users in New Jersey access to expert information and powerful search and filtering tools for over a year.
After receiving regulatory approval, Bojoko will provide users in West Virginia and Michigan with a library to browse and choose from licensed casinos in each state.
Continuing its expansion strategy, the firm outlined its intentions to ‘take the same approach to the US market as it has done in Europe and internationally’, with the firm recognized in the UK, Finland, Canada and New Zealand.
Features of this approach include a ‘double layer’ validation process, twinning user feedback and ratings of licensed casinos with the feedback from independent testers.
Joonas Karhu, Chief Executive Officer at Bojoko, commented: “Securing licences in West Virginia and Michigan form part of our wider plans for the US market and will allow us to significantly increase the size of our addressable audience.
“Bojoko has already hit the ground running in the Garden State where players are enjoying our open and honest approach to helping them browse and choose online casinos, and now players in West Virginia and Michigan will be able to do the same.
“Both states are showing fast growth with plenty of untapped potential, and we look forward to helping players in each state find the best-licensed betting brands from them.”