Stats Perform has launched a new range of products for sports betting operators to enhance the sportsbook experience.
Unveiled during its ‘Light Up Your Sportsbook‘ online event, the five new products are called Instant Highlights, Smart Stats Overlays, Dynamic Betting Stats API, Automated Betting Insights, and Automated Betting Previews.
The product range includes ‘industry-first innovations’ to inform and engage with bettors via live streaming, player stats bets, same-game multis, and other popular sports betting experiences.
Nick Cockerill, VP Betting Products, stated: “Sportsbooks can use these new products to build genuinely disruptive, personalized and informative experiences, throughout a bet’s lifecycle.
“It’s the biggest leap forward in access to player stats and on-field action in sports betting history, which makes it so much easier and more engaging for bettors to find and then enjoy their bet.”
Stats Perform says two of the new products – Instant Highlights and Smart Stats Overlays – will ‘improve the value’ of its Watch&Bet, relaunched as Bet LiveStreams, a live video service for sportsbooks and bettors.
Instant Highlights will make sure bettors never miss the moments that matter when they join a live game by delivering on-demand live-action replays. Smart Stats Overlays will provide bettors with contextual, betting-specific Opta stats and insights, in real-time over the top of the live stream.
Stats Perform adds that the other three new products – Dynamic Betting Stats API, Automated Betting Insights, and Automated Betting Previews – also use AI and its Opta data to help operators inform bettors ‘more broadly and deeply’.
Operators can use Dynamic Betting Stats API in limitless ways to help bettors ‘find, track and manage their bet from millions of player stats, multis, and bet builder combinations’. Automated Betting Insights will give bettors in-play and pre-game analysis for specific markets in a ‘bite-sized’ manner. Automated Betting Previews delivers written or video previews pre-game and at half-time for thousands of events and players.
Chief Betting Officer, Andrew Ashenden, added: “Our new products mark a seismic shift in the ability of licensed betting operators to provide relevant, betting-tailored sports content to their audiences. They create highly contextual, personalized and more entertaining experiences across the sportsbook as a result.”
“Customers tell us that betting is more entertaining when it’s complemented by engaging content, displayed at the right time. Our new products light up sportsbooks with new, tailored betting content for thousands upon thousands of streams, events, teams, players, and bet types. We can’t wait to see what our customers create.”
Earlier this week, Stats Perform added American football to its PressBox Live platform for the upcoming 2022-2023 NFL and NCAA Football seasons.