Paysafe has announced a partnership with Bally’s to streamline the player deposits process for customers of the Bally Bet online sportsbook in Arizona and the BallyCasino.com brand in New Jersey.
Expanding its reach in the US market, Paysafe will integrate its payment gateway with the Bally Bet sportsbook in Arizona, allowing players to deposit funds using a debit or credit card.
Moreover, the firm will plug the BallyCasino.com brand into its gateway, giving Garden State players the opportunity to ‘securely’ fund their account with a credit or debit card.
Adi Dhandhania, COO of North America for Bally’s Interactive, commented: “As we roll out our digital casino and betting products across North America, we know it is integral to do so in tandem with a first-rate payment processor. This partnership with Paysafe is an important step in elevating the customer experience for all of our users.”
In the ‘first phase’ of the partnership, the Arizona and New Jersey upgrades are set to commence imminently, with phase two set to see Paysafe integrate with several other Bally Bet sportsbook brands across the US ‘in the coming months’.
Zak Cutler, CEO of North America igaming at Paysafe, added: “The Bally’s brand has played a ubiquitous role in the evolution of American and global gaming for nearly 50 years, so we’re incredibly proud of our new partnership.
“In the short term, we look forward to streamlining payment acceptance and improving Arizona and New Jersey customer conversions for Bally’s sports-betting and iCasino brands, as we extend the partnership into other states over the longer term.”
This week, Paysafe also concluded a deal to expand its partnership with BetWildwood to include its Skrill USA digital wallet system.