Sports betting technology firm Simplebet has announced that its fully automated real-money micro-betting products are live on online betting and gaming brand Betway.
Simplebet’s proprietary micro-betting pricing engine allows users to bet on millions of individual moments during NFL, college football, MLB, and NBA games.
Through the partnership, and ahead of Super Bowl LVI, Betway has expanded its in-game offerings and wagering opportunities to its users in five states – New Jersey, Pennsylvania, Colorado, Iowa, and Indiana.
Chris Bevilacqua, Co-Founder and CEO of Simplebet, commented: “We’re excited to now have our real-money micro-betting products live with Betway ahead of the biggest day on the American sports calendar in the Super Bowl.
“We’ve seen tremendous user engagement with our ground-breaking offerings and believe in-play wagering will become integral to the future of the sports betting ecosystem.”
Anthony Werkman, CEO of Betway, added: “As we continue to grow the Betway brand in the US, the addition of Simplebet’s fully automated products will enhance the experience for our customers. It’s great that these will be live for the upcoming Super Bowl LVI.”
Back in December, Simplebet launched its direct-to-consumer, free-to-play game Playbook to allow for real-time in-game wagering.