Esports Entertainment Group Inc (EEG) has been approved to begin operations in the state of New Jersey.
The esports entertainment and online gambling operator received an order approving a transactional waiver from the Director of the New Jersey Division of Gaming Enforcement, which means it can now begin to accept bets in the Garden State.
EEG has also become the first esports betting operator to receive a transactional waiver in New Jersey. It plans to launch its betting platform, VIE.gg, in the state following a five-day ‘soft play’ period, during which certain limitations must be applied to the online experience to ensure proper regulatory operations.
Grant Johnson, CEO of Esports Entertainment Group, commented: “We couldn’t be more pleased to be the first esports-dedicated operator to be granted the right to commence business in New Jersey.
“On behalf of our entire team, I would like to thank the Division of Gaming Enforcement for their approval of our platform and the trust they have placed in our company.
“Global esports betting is estimated to exceed $205bn by 2027, and we are thrilled to be playing such an important role in this fast-growing market with the launch of our first esports wagering offering in the United States.”
Upon launch, VIE.gg will allow Garden State bettors to wager on their favorite esports teams in real-time across games such as Call of Duty, CS:GO, League of Legends, and DOTA 2.
Back in December, EEG announced a new partnership with the Hard Rock Hotel & Casino Atlantic City which created the first sanctioned skill-based esports wagering event in the US.