Betsson has strengthened its brand presence in Brazil by sponsoring the Pernambuco Soccer Federation (FPF) and its championship.
Under terms of the deal, Betsson has secured the naming rights of the championship, which will be called “Pernambucano Betsson 2022“, and the firm will also push a series of marketing and PR activations, which will be announced throughout the season.
Andre Gelfi, the Managing Partner of Betsson in Brazil, commented: “The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans.
“Following our good experience in the region by supporting Íbis Sport Club, we truly believe in the potential of this championship to further expose our brand and engage with fans.”
Betsson has been present in Brazil since 2019, becoming the main sponsor of Íbis Sport Club last year.
Evandro Carvalho, President of FPF, stated: “The finals of the Pernambucano 2021 attracted a record audience. According to TV Globo’s date, we surpassed the finals of the Paulista and Carioca Championships.
“We are very happy with Betsson’s support, which allows us to invest even more in soccer in Pernambuco and pay for all the officials of the championship such as the referees, assistant referees, and VAR in the final stages. Betsson is a market leader that is betting on the credibility that the Federation has earned over the years.”
