Digital payments provider Sightline has confirmed that IGT will deploy its proprietary mobile loyalty platform, JOINGO, as the preferred mobile app solution for casino operators leveraging IGT casino management technology.
The agreement builds on the existing delivery of cashless gaming solutions using Sightline’s digital commerce platform Play+ and IGT’s suite of products including the IGT ADVANTAGE casino management system, the Resort Wallet and IGTPay cashless solutions and the PlaySports platform.
IGT’s SVP Global PM VLT, Systems, Payments & Poker, Ryan Reddy, stated: “As the adoption of cashless solutions continues to grow in our space, questions around mobile app strategy come up more and more.
“Working with Sightline to offer their industry-leading mobile loyalty platform allows us to answer those questions while giving us the chance to focus on what we do best, providing our partners the best products to deliver the best experience for their customers.”
Sightline’s SVP Mobile, Kirk Olson, added: “Sightline is constantly looking at ways to innovate to improve the customer experience. Expanding our relationship with IGT enhances our ability to transform the casino gaming industry.
“Leveraging IGT’s leadership across the gaming industry with Sightline’s best-in-class technology will provide casinos nationally with an innovative, guest-friendly experience that will accelerate the adoption of cashless gaming.”
Sightline’s mobile loyalty platform JOINGO enables casino brands to create their own unique mobile apps which nearly 100 casinos have utilized nationwide. JOINGO’s cloud-based system allows operators to send targeted messages, create geofences, and view advanced analytics through personalized and interactive mobile campaigns.
In October, IGT and Sightline announced Play+ as a funding method for IGT’s land based cashless wagering solutions, Resort Wallet and IGTPay. By adding Play+ into IGTPay, players can fund their Resort Wallet accounts via Play+ and then use those funds for gaming and entertainment at casino properties.