Pariplay Ltd, the aggregator and content provider division of Aspire Global, has appointed Dean Hendricks as the new COO of its game design studio Wizard Games.
His role will be to develop growth strategies for the newly branded in-house games team, liaising with operator partners to ensure that the studio’s products deliver value-driven igaming experiences within regulated markets around the world in jurisdictions including North and Latin America.
With over a decade of experience in the industry, Hendricks was most recently COO for GameART. He also held the roles of Game Product Owner Lead Malta and Senior Game Product Owner at NetEnt, and Casino Games Producer at Play’n GO.
On his latest career move, Hendricks stated: “This is an exciting time for everyone at Pariplay and in particular, the newly launched Wizard Games studio brand that has created waves in the industry already following the announcement of its launch.
“We are blessed with a highly skilled creative team and it is important that we can continue to demonstrate to operator partners products that can really deliver. The product roadmap for 2022 is exciting and I am determined to build on our current momentum to deliver strong growth.”
Joey Hurtado, Managing Director of Wizard Games, said: “Deane’s impeccable credentials in the industry as a leader and innovator will serve us well as we embark on our journey. His appointment is in itself an illustration of just how serious and determined we are to make a lasting impact by delivering the best possible products for our operator partners around the world.”
Wizard Games operates as a distinctive business unit within Pariplay and holds high ambitions for 2022, with 28 titles expected to be added to the 120+ that are currently within the studio’s portfolio.