Scientific Games has made its first move into the live casino market by acquiring Authentic Gaming, a provider of premium live casino solutions.
The acquisition coincides with Scientific Games’ strategic plan towards becoming the leading cross-platform global game company by strengthening the firm’s in-house development capabilities to build world-leading live casino products that will provide immersive experiences for players globally.
The deal also allows the company to further leverage its content IP, land-based relationships, and OpenGaming platform for accelerated growth in the channel.
Dylan Slaney, CEO igaming at Scientific Games, said: “As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within live casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences.
“We are excited to work with the talented team at Authentic to enhance our igaming proposition for both operators and players.”
Based in Malta, Authentic Gaming boasts a strong position in the European igaming market, as its product is currently integrated with over 30 European operators, including Entain, 888, Betway Group, LeoVegas, and Mr Green.
Authentic has built itself a reputation as specialists within the live roulette space, bringing casino experiences to players on desktop and mobile devices with titles streamed directly from a state-of-the-art studio and the floors of some of the world’s most luxurious casino resorts, as well as a range of innovative auto-roulette games.
The provider recently improved its portfolio with the addition of live Blackjack, while Baccarat features in its upcoming product roadmap.
Scientific Games aims to further extend Authentic Gaming’s product offering across the US by creating new studios in the region, enabling the company to offer a localized product for operators.
Barry Cottle, CEO of Scientific Games, commented: “We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company.
“The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing US market opportunity with our unique omni-channel approach.”
Jonas Delin, CEO and founder of Authentic Gaming, added: “Scientific Games’ leading position in the US, their focus on quality games content and market-leading igaming platform make them the ideal home for Authentic to expand our footprint in the US and European markets.
“Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.
“Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game changer in the fastest growing segment in the gaming industry.”