Part of Caesars Entertainment Inc, Harrah’s New Orleans and Horseshoe Bossier City Hotel & Casino have begun accepting in-person sports bets through the Caesars Sportsbook.
To commemorate the occasion, Caesars held simultaneous first bet events at temporary retail sportsbooks inside Harrah’s and Horseshoe.
In New Orleans, former New Orleans Saints quarterback and current media personality Bobby Hebert placed the ceremonial first bet to benefit Second Harvest Food Bank. At the same time, Mayor Tommy Chandler cut the ribbon to get wagering underway in Bossier City.
Dan Real, Regional President, Caesars Entertainment, commented: “Caesars is proud of our commitment to Louisiana and the entire Gulf Coast region.
“Today was historic for us as a company and we’re excited to open our new Caesars Sportsbook locations at Harrah’s New Orleans and Horseshoe Bossier City to honor the legacy these properties hold in the region. We can’t wait to introduce all that sports betting has to offer to sports fans while sharing our emphasis on responsible gaming.”
Earlier this year, Caesars agreed to a 20-year, exclusive naming-rights partnership with the New Orleans Saints to rebrand the NFL team’s stadium as the Caesars Superdome.
Eric Hession, Co-President of Caesars Digital, added: “We are excited to bring sports betting to our valued customers in Louisiana. The launch of our sportsbooks at Harrah’s and Horseshoe is just the beginning.
“Once mobile sports betting is live, we look forward to serving sports fans on every platform and offering all of our customers unforgettable experiences with Caesars Rewards.”
In addition to the in-person bets being accepted at these properties, the Caesars Sportsbook app is currently available for download on iOS or Android by eligible sports fans in Louisiana, offering an early chance to download, register and deposit funds.
Harrah’s and Horseshoe will each open a brand-new state-of-the-art retail sportsbook next year.
Caesars is also investing hundreds of millions of dollars to transform Harrah’s New Orleans into Caesars New Orleans and Isle of Capri Lake Charles into Horseshoe Lake Charles. When the renovation is finished in the fall of 2022, Horseshoe Casino Lake Charles will reopen with a Caesars Sportsbook location.