Genius Sports has signed a new supplier agreement with PointsBet Holdings Limited to provide its full range of official sportsbook data, content, and fan engagement solutions.
Under the terms of the new agreement, which builds on the two firms’ existing content and streaming partnership, Genius Sports will deliver pre-game and in-play content as well as fan engagement solutions across a range of sports.
These include top tier US and international sports properties including the NFL, NCAA, NASCAR, the English Premier League, Argentine, Colombian, and Mexican soccer.
In August 2021, PointsBet was selected as one of the NFL’s Approved Sportsbook Operators. Genius Sports will now provide PointsBet access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
While most operators outsource core functions to third parties, PointsBet claims to be “an anomaly in the sports betting space” in truly owning its roadmap, avoiding any third-party technical or risk management dependencies.
It marks a point of difference, said the firm, that allows enhanced creativity to benefit consumer fan engagement. This includes bet types that cannot be found anywhere else, to a suite of exclusive product features like “PointsBetting” and the Name-A-Bet platform, to deep Spanish language functionality, and much more.
CEO Johnny Aitken commented: “PointsBet is committed to providing the fastest and most comprehensive in-play betting experience, and we look forward to enhancing those capabilities by expanding our partnership with Genius Sports.”
Mark Locke, CEO of Genius Sports, added: “This partnership demonstrates the inherent value of official data and its ability to revolutionize the sports betting experience around the world. We are thrilled to expand our long-standing relationship as we continue to keep PointsBet powered with the fastest, most accurate sports data available.”