Colorado sportsbooks saw interest in baseball, early-season college football, and NFL futures betting fuel the first month-on-month gain in wagering volume since May to nearly $212m in August. In the process, Colorado became just the sixth state to haul in more than $3bn in lifetime bets, according to PlayColorado.
Online and retail sportsbooks in the Centennial State accepted $211.9m in wagers in August, $208.3m of which came through online operators. Year-on-year, betting volume in August was up 64.7% from $128.6m in August 2020 and up 16.9% from $181.3m in July.
“It’s encouraging to see a bump ahead of the most important four-month stretch of the year,” said Ian St Clair, analyst for PlayColorado.com. “A mere taste of football in August showed its importance to sportsbooks. But what we saw last month is just a precursor for what we expect for the final four months of the year, which should bring an onslaught of fresh records.”
Gross gaming revenue hit $15.2m in August. That is up 102.5% from $7.5m in August 2020, though down 2.7% from $15.7m in July. After promotional credits, net sports betting proceeds in August landed at $7.1m, which yielded $726,365 in tax revenue.
August’s results brought a slew of fresh milestones, including surpassing $3bn in lifetime wagering. Since launching in May 2020, Colorado’s sportsbooks have generated $3.2bn in wagering, including $2bn so far in 2021; $213.1m in gross gaming revenue; $117.4m in free bets; $95.7m in taxable revenue; and $10.2m in state taxes.
Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayColorado.com, added: “Colorado is remarkably consistent, and continues to outperform the size of its population base. With even a decent football season, sportsbooks will reach $3bn in wagers and $200m in revenue for the year. Those would be impressive annual totals for a state that is still maturing as a sports betting market.”
With a flurry of fresh launches ahead of football season, including well-known brands like Barstool and the Sports Illustrated Sportsbook, Colorado is now home to more online operators than any other state with 26.
One of the intriguing aspects of Colorado’s market for operators is the wide range of sporting interests of its bettors. In August, baseball was again the most popular sport to bet on with $69.6m in bets in August, up from $59.9m in July. Tennis ($13.5m), soccer ($11.5m), basketball ($10.6m), and table tennis ($8.1m) all drew significant wagering in August, too.
But like every US market, football is still king in Colorado. With a light inventory of games to bet on, including three Broncos preseason games, pro football drew $13.6m in wagering, up from just $586,203 in July.
College football attracted an additional $2.6m. And the growth over the next four months will be substantial. In 2020, a year marred by the shutdown of major sports for months, 60.2% of the money wagered legally in the U.S. was placed from September through December. In 2019, 50.8% of all legal wagers were made during the last four months of the year.
“The difference between a great football season and a merely very good fall for sportsbooks may come down to how local teams fare,” said St Clair. “If there is a concern for operators it is that Colorado, Colorado State, and Air Force each had significant missteps to open the season, which could dampen some enthusiasm.
“But the Broncos’ hot start will likely more than make up for that. If the Broncos can continue to play well, it could really drive sports betting to new heights.”
