Fubo Gaming, a subsidiary of sports-first live TV streaming platform fuboTV Inc, has been granted a Management Services Provider Certification from the Arizona Department of Gaming (ADG).
Subject to certain additional regulatory approvals, the company will now be able to offer mobile event wagering within the Grand Canyon State through a market access agreement with the Ak-Chin Indian Community.
This marks the company’s second state license, following recent approval in Iowa, and represents further progress in moving toward the launch of its mobile sportsbook, Fubo Sportsbook, which remains on track to go live in the fourth quarter 2021.
Once launched, sports bettors in the Grand Canyon state will have access to a mobile sportsbook that includes the Watching Now feature, described by Fubo as “an industry-first integration of sports wagering and live streaming” with fuboTV.
Designed as a holistic, hyper-personalized betting experience reflecting what users are watching on fuboTV, Fubo Sportsbook intends to combine data from both the betting and streaming platforms.
Leveraging fuboTV’s first-party user behavior data to understand consumers’ viewing preferences and recommend relevant bets, the company intends to turn passive viewers into active, engaged participants.
Scott Butera, President, Fubo Gaming, noted: “The license award in Arizona is an important strategic step as we aim to bring our integrated Fubo Sportsbook to the passionate sports fans of Arizona. I’d like to thank our partners at the Ak-Chin Indian Community, who are leaders in the Arizona gaming community, for helping us achieve this milestone.”
He added: “With the forthcoming launch of Fubo Sportsbook, we look forward to providing a seamless user experience that allows fans to wager while they watch their favorite sports. We believe Fubo Sportsbook will add another exciting layer to the sports entertainment experience – one that will bring increased interaction and engagement between sports viewing and betting.”
In addition to its licenses and market access agreements in Arizona and Iowa ( via Casino Queen), Fubo Gaming has also entered into market access deals in Pennsylvania via The Cordish Companies as well as Indiana and New Jersey via Caesars Entertainment Inc.