Hard Rock International has appointed Shelley Williams as its new Director of Global Sales for Meetings and Events.
In this new role, Williams will utilize her more than 25 years of experience in global hospitality, including with Caesars Entertainment, the Westmont Hospitality Group, and the University of Windsor. She will report directly to Danielle Babilino, Senior Vice President of Global Sales & Marketing.
Babilino stated: “Shelley’s overall experience and her intimate knowledge of our brand will be an invaluable asset to Hard Rock International especially as we continue to evolve the global sales and marketing effort in the meetings and events space.”
In her most recent role as VP of Sales at the Hard Rock Hotel and Casino in Atlantic City, Williams was the opening sales leader at the brand’s largest corporate operating hotel. She took charge of recruitment and ongoing training of the sales team while leading hospitality sales and convention services and serving as a post-pandemic business recovery leader.
Commenting on her new role, Williams said: “It is a privilege to continue working with one of the world’s most globally recognized brands. This exciting new role will allow me to bring innovative ideas and opportunities to our ever-growing global portfolio of hotels.”
Williams holds a Bachelor of Social Sciences degree with a specialty in International Business from Carleton University in Ottawa, Canada. She also has Executive Certificates in CRM/Business Strategies from the Universidad de Montevideo, Montevideo, Uruguay, and Hospitality and Tourism Management from Florida Atlantic University.