Gaming Technologies Inc (Gametech), a software platform provider and owner of the Mexico-based interactive regulated online casino and sports betting and gaming brand www.Vale.mx, has selected WPP’s Grey, an advertising and marketing organization, for the development and introduction of all its brands in Latin America and the US.
Grey will lead the operation from its Ecuador office alongside other international agency partners and take responsibility for brand strategy, digital, performance, and integrated marketing efforts.
Gametech will begin by launching a new interface for their platform in Mexico and it is currently working on developing different markets to bring a new experience in entertainment, from online gaming, online casino to sports betting for the region.
Jason Drummond, Founder and CEO of Gametech, stated: “We are excited to be working with the fantastic team at Grey. Their fresh approach to marketing and branding in the online gaming industry is a perfect fit for Gametech’s ambitious growth plans for Vale.
“They filled our need of having a world-class creative agency with offices throughout Latin American and the US to support the launch of Vale in new markets, with a goal to sign up millions of new players.”
Grey’s efforts will be led by Santiago Crespo, Grey Ecuador’s Chief Innovation Officer, along with a multidisciplinary team, to deliver creative and strategic work for Vale.
Eduardo Maruri, VP. Global Creative Board of GREY, added: “It’s really exciting to be working with Gametech, a leading gaming company, with an original proposition. I am sure together we will be able to create a very compelling and innovative journey for its brands now that they are entering Latin America.”