The Washington Football Team of the National Football League (NFL) has joined the American Gaming Association’s (AGA) Have A Game Plan Bet Responsibly public service campaign, making it the first NFL team to partner with the AGA to promote responsible sports betting.
The Washington Football Team will connect Have A Game Plan in-stadium activations, sponsored content on washingtonfootball.com, and campaign promotion on its upcoming preseason radio and television broadcasts.
Scott Shepherd, Washington Football Team’s Chief Partnership Officer, commented: “With legal sports betting now permitted across our region, we are ensuring responsible gaming serves as a foundation for how we engage in this exciting commercial market.
“We’re not only proud to partner with the AGA, the architect of Have A Game Plan, but also proud to lead by educating fans as they enjoy football in an engaging, new way.”
The season-long campaign will launch during Washington’s first home preseason game on August 20 versus the Cincinnati Bengals. The team’s preseason radio and television broadcasts will include 20-second spots encouraging fans to bet responsibly and directing fans to AGA’s Have a Game Plan website for resources and other information.
AGA Senior Vice President, Casey Clark, added: “Getting sports betting right is a shared responsibility for everyone involved. The Washington Football Team’s partnership demonstrates their leadership and commitment to making responsibility core to their sports betting strategy. Today’s announcement puts Have A Game Plan in front of more fans and is a step further in building a responsible, sustainable legal market.”
The AGA launched Have a Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. The Washington Football Team joins official campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, NHL, PGA TOUR, Sightline Payments, Sinclair Broadcast Group, Vegas Golden Knights, and UFC.