BettorEdge appoints Andrew Abbott to advisor team to grow social platform and profits

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BettorEdge, the Minneapolis-based online no-fee sports betting marketplace and social platform, has confirmed the addition of Andrew Abbott to its advisor team. 

Abbott will tap into his experience as agency development and strategy lead for social platform Reddit as he advises the BettorEdge team on growing the social aspect of its sports betting marketplace, while also making it profitable.

Greg Kajewski, Co-Founder and CEO of BettorEdge, welcomed the appointment, saying: “We are extremely excited to have Andrew join our team as an advisor. We are moving fast to democratize the sports betting experience. 

“Andrew’s unique expertise in successfully scaling social platforms such as Reddit and Snap, will be invaluable as we continue to innovate our platform for sports bettors.”

Prior to his current role as a Global Agency Lead at Reddit, Abbott headed up Sports Brand Partnerships at Snap Inc, where he worked on various partnership deals including the NFL, NBA, PyeongChang 2018 Olympic Games, and FIFA World Cup. 

“Betting is a social medium, and the future of sports betting is returning to that foundation,” said Abbott. “BettorEdge understands that and has created a space where sports bettors can trade bets with no fees attached, all while connecting with a community of like-minded bettors. I’m looking forward to working with the team to maximize this powerful model.”

In July, the company announced it had surpassed $3.5m in sports betting orders in just its first six months in operations.