Caesars Entertainment launches new sportsbook app

Caesars Entertainment Inc has launched a new sportsbook app, Caesars Sportsbook, alongside a multi-million dollar comprehensive marketing campaign.
Image source: Caesars Entertainment

Caesars Entertainment Inc has launched a new sportsbook app, Caesars Sportsbook, alongside a multi-million dollar comprehensive marketing campaign.

Caesars Sportsbook combines the company’s sports betting assets under one brand on an app that integrates mobile sports betting with its singular loyalty program, Caesars Rewards.

Tom Reeg, CEO of Caesars Entertainment, commented: “We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience.

“Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

Caesars states its sportsbook offers more options for wagering, including live in-game betting. Every bet on the app, win or lose, earns Caesars Rewards Tier Credits and Reward Credits. The link with Caesars Rewards provides accessibility for customers to earn and redeem online, as well as at one of its more than 50 destinations across 16 states.

The firm also promises hundreds of ways to wager through extensive odds and flexible limits; an ‘easy to play’ user experience with fewer interruptions; and safe and secure payment options and partnerships.

The Caesars Sportsbook mobile app uses Liberty technology, the company’s owned and integrated tech stack, and is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Pending regulatory review, it will soon be live in Arizona, Maryland, and Louisiana as well.

In markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

Eric Hession, Co-President of Caesars Digital, added: “Caesars Sportsbook puts the bettor at the center of everything.

“We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.

Caesars Sportsbook will also be launched outside of the company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino.

To help launch the Caesars Sportsbook, the company is deploying a nationwide advertising campaign with actor-comedian JB Smoove as Caesar. The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans who’s already playing on Caesars Sportsbook.

Chris Holdren, Co-President of Caesars Digital, stated: “Sports bettors deserve a sports betting experience that treats them like royalty. In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them.

“We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”

Caesars recently announced an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome.