Affiliate BettingUSA.com has published a report this week dedicated to exploring how industry stakeholders can maximize the full potential of legal sports betting in the USA.
The online and mobile sports betting comparison site canvassed operators, suppliers and regulators to determine the key challenges the industry has faced in the early days. Ultimately, they concluded that education, technology and responsible gambling will be the key to the US becoming the largest legal sports betting market in the world.
Quoted in the report, PointsBet’s Patrick Eichner stated: “Education is a big obstacle in every state you launch. And it really plays itself out because sports betting is not a national opportunity; it’s very much state-by-state. It’s an entirely new process and each time you need to make tweaks to appeal to the consumer. It’s always going to rear its head, too.”
Daniel Graetzer of Carousel Group added the view: “As the competition is moving at lightning pace, we are doubling down on product this year, with a significant investment into growing our UX, product and development teams as we grow from a single state operator to a national, multi-state one.”
Simon Noble, of Champion Sports offered: “American sports are perfect for in-play betting and this, combined with the reams of data that is available, means that players will quickly come to expect these markets and odds, so long as the enabling legislation in each state allows for them to be offered remotely.”
On the regulatory front, Douglas Harback of the Pennsylvania Gaming Control Board stated: “The market for sports betting is significant and in high demand. It would be foolish to think that we shouldn’t be as serious about sports betting as we are with casino gaming. Just like casinos, sportsbooks must be tightly regulated to ensure that there is integrity in the system.”
The report also provides insight into the role that media companies will play in the sports betting space and how affiliates are helping to educate players about legal online sports betting.
Mike Murphy, Founder of BettingUSA.com, said: “We created this report to gauge where the legal sports betting industry is at three years after PASPA was first repealed. While tremendous progress has been made to date, it is clear the sector is not without its teething issues especially when it comes to technology, regulation, safe gaming and education.
“From the experts we have spoken to, it seems these challenges can be overcome and if we are able to do so, the US will undoubtedly become the largest legal betting market in the world. This report provides tremendous insight from those at the cutting edge of the industry and their thoughts will undoubtedly shape the direction we take over the next three years.”
The full report can be found here.