Gambling technology firm Playtech has partnered with Parx Interactive and Gun Lake Casino this week to introduce Play Gun Lake, a new igaming app for Michigan. Powered by Playtech’s IMS platform and player account management (PAM) the app will feature Playtech proprietary igaming content.
The announcement signals the launch of Playtech’s strategic agreement with Parx Interactive, which was announced in February earlier this year. Additional products will soon be rolled out in Michigan, New Jersey, Pennsylvania, and Indiana as well as other jurisdictions in the US.
Parx Casino, the largest casino in Pennsylvania, is the first to launch Playtech’s IMS platform in the US market, joining dozens of tier 1 operators worldwide.
Shimon Akad, Chief Operating Officer at Playtech, said: “The launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy.
“The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”
Matthew Cullen, SVP iGaming and Sports at Parx Casino, added: “We are delighted to launch playgunlake.com, our new igaming app in Michigan with Playtech and to bring the success of Parx into the Michigan igaming market. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”