Bowling entertainment firm Bowlero Corp has announced a collaboration this week with in-venue sports betting and technology platform BettorView. Under the terms of the deal, Bowlero will distribute BettorView content across all of its centers that are located within legal online betting states.
Implemented just in time for the conclusion of March Madness, BettorView will showcase customized sports stats, analytics and odds alongside special sports betting promotions across multiple touchpoints throughout Bowlero’s centers including its bars, lounges, and lanes, reaching millions of highly engaged sports fans.
“Bowlero is always looking for innovative opportunities to enhance the guest experience on and off the lanes and now we’re able to do just that in association with BettorView,” said the firm’s Chief Strategy Officer Lev Ekster. “Our collaboration with BettorView is strategically aligned with the nation’s growing interest in sports betting and this new relationship is a perfect fit for our company.”
Currently, over 20% of Bowlero’s 300+ locations across the US are located within legal online betting states. If industry trends continue into 2022, this count will increase to over 50% of its venues.
Javier Vargas, COO of BettorView, added: “Sports betting operators want to be where sports fans are, and what better place to localize reach and engage sports fans with customized betting content than at Bowlero’s centers and sports bars, where the most loyal and devoted fans come to have a good time.
“BettorView will provide vital stats, analytics, odds and promotions that educate the millions of curious betting sports fans who visit Bowlero centers.”
In addition to sharing on screen content and promotions in-center, the two parties will utilize brand ambassadors and digital marketing capabilities to drive increased awareness for the numerous sportsbook brands that have already signed deals for Bowlero locations in highly competitive markets including Illinois, Michigan, Virginia, Colorado, New Jersey, Pennsylvania, and Indiana.
Seth Schorr, CEO of BettorView, explained: “From my perspective as a gaming and venue operator, the synergy between gaming, bowling, and sports bars is clear in my experience, and extending that into what BettorView can provide Bowlero’s customers is a no-brainer.”