theScore secures Illinois market access via Caesars Entertainment partnership

Image source: theScore

Score Media and Gaming Inc has secured market access to offer mobile sports betting in Illinois via an agreement with Harrah’s Joliet Hotel & Casino, a Caesars Entertainment Inc resort.  

Subject to receiving all relevant licenses and approvals from the Illinois Gaming Board, the company anticipates launching its mobile sportsbook, theScore Bet, in the Prairie State in the second half of calendar 2021.

“Gaining market access to Illinois is a significant development that will bring our award-winning mobile sportsbook to one of the most populous states,” said John Levy, Chairman and CEO, theScore. “Caesars is a giant in the casino-entertainment industry and we’re thrilled to have reached this agreement to extend theScore Bet’s footprint into another key new market.”

Under the terms of the agreement, Caesars will receive a percentage of revenue derived from theScore Bet’s mobile sports betting operations in Illinois, subject to certain annual minimum guaranteed amounts. In addition, theScore will reimburse Caesars for certain costs and licensing fees. The agreement spans an initial term of 10 years, with a 10-year renewal term, exercisable at theScore’s option.

theScore Bet is now live in four states – New Jersey, Colorado, Indiana and Iowa – and provides a seamless cross-state experience for sports fans as it expands across the US via a single mobile app with multi-state wallet functionality. 

It is an immersive and holistic mobile sports betting offering that includes a wide range of pre-game and in-play betting across all major sports leagues and events, and a comprehensive variety of bet types.