Greek online casino and betting operator Betano has been named as the new main sponsor of Brazilian soccer team Atlético Mineiro and will have its brand featured on the front of the team’s jerseys.

The debut of the sponsorship agreement kicked off this week during the match against Bragantino, for the Campeonato Brasileiro.

The operator entered the Brazilian market last year, where it operates under the Betano name just like in Germany, Portugal and Romania. The company also operates under the Stoiximan brand in Greece and Cyprus.

Currently, it also sponsors several football teams in Europe, such as SC Braga and CS Marítimo in Portugal, Universitatea Craiova and FSCB in Romania, Olympiacos FC and PAOK FC in Greece, and Apollon Limassol and Pafos, in Cyprus, as well as of Olympic athletes and the International Olympic Academy.

Sérgio Batista Coelho, president of Atlético Mineiro, said: “We are pleased to be the first Brazilian organization to partner with Betano, a leading brand in the markets in which it operates and is in constant search for excellence. That’s [a value] we share.”

“We look forward to creating unique experiences for our fans, especially as we near the debut of our new stadium, the MRV Arena,” he added.

Betano CMO Panos Konstantopoulos noted: “This is our first sponsorship outside Europe, a clear picture of the ambitions we have for Betano in Brazil. It’s an honor to be part of this very traditional club, a champion of America. We look forward to working with the team and providing a successful sponsorship, as well as finding ways to improve our social responsibility plan in Brazil.”