Konami Digital Entertainment has become the new sponsor of the Brazilian soccer team Santos FC. The agreement includes the placement of the eFootball PES 2021 (PES 2021) logo within the numbers of the men, women and youth team kits.
Under the terms of the deal, the training kits will also include the logo, while Konami has been granted permission to use Santos FC’s logo to promote PES 2021.
“eFootball PES brings an unmatched realism to the sport of football, and we are excited to form this new relationship with Konami as an official partner to Santos FC,” said Marcelo Frazão, Marketing and Communication Executive for Santos FC.
“Moving forward, this partnership will deliver content and connectivity to help draw in younger fans and help us continue to build the Santos brand for generations to come,” he added.
Additionally, the eFootball PES brand will be showcased throughout the stadium Estadio Urbano Caldeira and the training center CT Rea Pelé, as well as in press backdrops.
Takayuki Kubo, president of Konami Digital Entertainment, said: “Santos FC is tied to a deep history of football in Brazil, with well over 100 years of legacy that crosses generations of fans. This partnership delivers a new layer of authenticity to eFootball PES, and we couldn’t be more excited to kick off this next chapter with such a well-regarded club and dedicated fan base.”