Oddspedia is eyeing up an affiliate license for the US sports betting market having already established itself as one of the most comprehensive online odds comparison portals on a global level, writes the company’s CEO and Co-Founder Jeton Kodia.

The US market presents a plethora of new opportunities. Moving forward, operators and affiliates will both have to grow their businesses by providing players with the information and entertainment they are seeking while strictly adhering to regulatory guidelines. 

Oddspedia’s goals lie towards expanding into new and emerging markets. The main goal of the company is to provide valuable, competitive and user-friendly services for sports betting fans, players and publishers. For the time being, we are looking at the US market as the next step, as we are currently just eyeing up the opportunity to secure an affiliate license.

The US market is booming and exceeding expectations. At the end of the day, the pandemic may have played its part in increasing the necessity for online. Many land-based operators will now focus on extending their online presence, which will benefit both them and affiliates.

Since 2014, we have strived to build the most user-friendly and value-adding information websites for online bettors. We have confidence that being a top-performing affiliate within the European markets for numerous years puts us on the right path to creating great user experiences and delivering the strongest product for the US market.

US move an important step

The move to the US market is an important step for us. It gives us an opportunity to broaden our reach and discover an additional field for growth. By adding the necessary geolocation, we can deliver a substantially improved customer experience across multiple states, leading to increased traffic and higher customer conversion rates.

What makes us stand out is our commitment to providing fans with a convenient all-in-one stop for all of their betting needs. With the new version of the site, timed for the return of major sports events from COVID-19 disruption this summer including the NBA playoffs, we have made it our mission to provide value for everyone who follows the sports world.

The new features include faster live scores, extensive news coverage, in-depth statistics, extended match center information, new bookmaker reviews and a promotions section.

Importantly, our US portal – it is also localized to other languages including German, Portuguese, Spanish and Italian – will be adapted to meet the needs of US customers and feature improvements across all sections of the site. The major US sports will, therefore, top the bill among more than 40 sports, with odds across +80 leading bookmakers. 

Additionally, US residents can utilize geolocation functionality to compare the sign-up offers and bookmaker ratings based on the state they are visiting from. Working with key partners will ensure all aspects are covered as different states open their doors to betting.

Professionalism at all times 

We agree that affiliates need to advertise in a socially responsible way, which is part of the  American policy. We are the connection between operators and customers, and as such we need to maintain professionalism at all times. If we don’t act in a responsible way, then the affiliates can quickly lose both their partners and the trust of their customers. 

The increase in regulations isn’t an obstacle, but rather a chance for affiliates who best understand them. Affiliates who commit to education, training and a proper obligation to compliance with advertising, data protection and gambling regulatory requirements will have a sustainable future and a strong advantage over their less responsible competitors. 

As such, while the only thing we can be fully certain of during 2021 is uncertainty itself, the most confident prediction we can make is that online gaming will continue to rise. And its critics will have less and less of a case to present.

Disclaimer: Please note that Oddspedia currently does not yet operate in the United States. Oddspedia will apply for an affiliate license in several US states in the near future.