DraftKings has announced a new multi-year deal with the Nashville Predators, making the sportsbook the official daily fantasy sports provider and an official sports betting operator of the NHL team.
The agreement comes on the heels of DraftKings launching its mobile sportsbook app in Tennessee last month.
Chris Junghans, EVP & Chief Revenue Officer of the Nashville Predators, said: “As soon as the Tennessee Sports Gaming Act was passed in April, we immediately began our search for an experienced sports betting partner. With legal sports betting now live in Tennessee, we are thrilled to announce our formal relationship with industry-leading DraftKings.
“Through this multi-year agreement, Predators fans across the state will have access to the gold standard of sports betting information technology, which provides a competitive, reliable and responsible platform. We look forward to entering this new era of Tennessee sports fandom together and also to seeing everything that this partnership will bring to our state and to our fans.”
As part of the partnership, DraftKings is offering a deposit bonus of up to $1,000 to Predators fans across the state of Tennessee when signing up with the sportsbook by downloading its mobile app.
Ezra Kucharz, Chief Business Officer of DraftKings, added: “After recently launching the top-rated DraftKings Sportsbook app in Tennessee, we are thrilled to continue our momentum in the state by announcing our latest team deal with the Nashville Predators. As a result of this collaboration, Predators fans will get the full DraftKings experience both on and off the ice as we look forward to the return of hockey season.”
DraftKings’ branding and its content will be integrated throughout Bridgestone Arena, home of the Predators, including static dasher boards and virtual signage visible on TV for all regionally broadcast Predators games.
Signage for the sportsbook will also be incorporated on the Lexus Lounge LED screen for all regular and postseason Predators home games. Its sports betting lines will also be prominently showcased during both pre-game and in-game radio spots.
In addition to in-arena branding, DraftKings and the Predators will partner on digital and social media content, with the sportsbook takeovers of the team’s homepage, app integration and social media giveaways. It will also have a regular presence in ‘This Week in Smashville,’ the Predators’ newsletter.