IGT has confirmed that its PlaySports platform will power retail sports betting at Maverick Gaming‘s three Colorado-based casinos.
Through the multi-year partnership, IGT will also deliver ‘interactive sports betting’ throughout the Centennial State via Play Maverick Sports.
“IGT’s comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with exceptional sports-betting experiences at our casinos and throughout the state of Colorado,” said Justin Beltram, Maverick Gaming Chief Operating Officer.
“The turnkey nature of IGT’s PlaySports solution and its proven ability to deliver positive player experiences across channels were key drivers of our decision to choose IGT as our sports betting growth partner.
“Maverick Gaming cannot wait to extend the excitement of sports betting to our players and sports fans throughout Colorado,” said Beltram.
Maverick will also receive IGT’s PlaySports turnkey solution including its self-service PlaySports kiosks, which will be rolled out across its Grand Z Casino and Johnny Z’s Casino in Central City and Z Casino in Black Hawk.
“By leveraging the IGT PlaySports turnkey solution, Maverick Gaming is positioned to benefit from the entire PlaySports value chain and operate a top-quality, cross-channel sports betting program,” added Enrico Drago, IGT PlayDigital Senior Vice President.
“IGT will apply the experience and expertise that we have gained through our leading B2B sports-betting operations in 15 US states to help fuel the success of Maverick Gaming’s Colorado sports betting enterprise.”
