Online sports betting affiliate Leadstar Media has expanded its product portfolio with the launch of the company’s second Brazilian site, ApostasBrasil.com. The site, said the firm, will complement the existing Brazilian product SiteDeApostas.com in this market.
Brazil has been one of the top-performing countries for Leadstar Media in H1 which has forecast further growth potential in the LatAm jurisdiction.
Talking more about the move, CEO Eskil Kvarnström said: “The emerging Brazilian market offers great potential for us. We have the top sports betting affiliate site in Brazil today and it’s a segment that is constantly growing in the country. After the success we’ve experienced in Brazil so far, we decided to launch another product and expand our presence in the market.”
According to Kvarnström, the newly launched site has a strong connection to Brazil in everything from its logo to its colors and its content. It was also written by ex-pro footballer Enrico Nazaré, a native Brazilian.
He said: “Overall, ApostasBrasil.com is a classic SEO-driven lead generation site just as SitesDeApostas.com, but with a slightly different keyword focus. It has a stunning design that really makes you feel like you’ve come to the right place if you’re looking for Brazilian sportsbooks.
“Brazil isn’t as mature as some of the European markets we operate in, so it’s important to make the visitors feel at home and convey trust. That’s why we always merge both local and global expertise for our new products.”
The CEO added that the launch comes at an interesting time for Leadstar Media as Brazilian top-flight football is played all winter, meaning that the demand for betting will remain at high levels.
He concluded: “We’re well aware that SEO takes time and that we need to constantly work on the site. However, we have a great structure in place and expect to send players to our partners before the domestic football season comes to an end. We are very excited to welcome visitors to our new site as soon as possible.”