International betting operator Betsson has completed the third and final phase of the rebranding process of the Brazilian site Suaposta, which is operated in conjunction with Jockey Club de Rio Grande do Sul (JCRGS). Betsson Suaposta will now be known as “Betsson”.
The company also relaunched the platform with technical enhancements, additional features and an improved customer service hub. The 75% of the Brazilian site, initially managed by JCRGS, was acquired by Betsson in 2019 and has gained a stellar position in the local market since then.
André Gelfi, Founder of Suaposta and now Managing Director of Betsson in Brazil, explained: “We are very excited to present our new platform to the market and to our customers, positioning the Betsson brand in Brazil. We have communicated all phases of this re-branding, with total transparency, to make sure the transition was smooth and giving the community the opportunity to become familiar with Betsson. Although new here in Brazil, Betsson is a world leader in the igaming market.”
“In this special moment, we would like to express our gratitude to our partners at the Jockey Club of Rio Grande do Sul, who believed in our vision and supported us to make this project happen in record time,” he added.
José Vecchio Filho, President of the Jockey Club of Rio Grande do Sul, explained that “it’s an honor to be part of Betsson’s growth.”
“We are proud to be part of this successful journey. It is essential for the Jockey Club Rio Grande do Sul to have a global partner that supports our traditional club and regional gaucho horse racing. We are very confident that together we are well positioned to become leaders in Brazil.”