Afshin Yazdian has been named the new CEO of Paysafe’s newly formed US Acquiring division, with his appointment due to come into effect on 1 July.

Yazdian will take charge of leading Paysafe’s third party and direct channels, reporting directly to Paysafe Group CEO Philip McHugh.

Commenting on his appointment, Yazdian said: “I am incredibly excited to join the Paysafe family, a company I have long admired and an organization I believe is well-positioned for incredible growth and expansion.

“We will strive to rapidly change the payments industry and become the leading provider of payment solutions in the U.S. by both utilizing technology and focusing on an exceptional customer experience.”

Prior to joining Paysafe, Yazdian recently served as President of Priority Payment Systems (PPS), a Georgia-based payments technology company serving over 174,000 merchants throughout America. He also served as President & CEO of New York-based Cynergy Data before its merger with PPS.

His appointment marks the completion of an executive leadership restructuring for Paysafe’s Payment Processing business unit, which now operates as two distinct divisions.

Working alongside Yazdian, Paulette Rowe serves as CEO of Paysafe’s global Integrated and Ecommerce Solutions division.

Philip McHugh, CEO of Paysafe Group, commented: “We’re delighted to complete our executive leadership team in payment processing with the appointment of Afshin.

“The current COVID-19 outbreak poses significant challenges for our direct merchant customers as well as our ISO and Agent partners, and we’re confident that Afshin, with his track record of building and managing high growth organizations, and his laser focus on customer service, will ensure that we all emerge stronger as the market stabilizes.

“Paulette is also an incredible operator and inspirational leader and possesses vast and highly relevant payments experience. She has already had a major impact since joining the team earlier this year.”